HELICHRYSUM ITALICUM/HELICHRYSUM ARENARIUM
Helichrysum, often referred to as the "everlasting" or "immortelle" flower, is a member of the sunflower family and is native to the Mediterranean and southern Europe, though it can be found in various parts of the world. Its name, derived from the Greek words "helisso" (to turn around) and "chrysos" (gold), speaks to its vibrant, golden-yellow blossoms that retain their color even after drying. Historically, Helichrysum has been utilized for its medicinal properties, particularly in Mediterranean cultures, for ailments ranging from respiratory issues to skin conditions. Holistically, the flower has been revered for its anti-inflammatory, antioxidant, and antimicrobial attributes. When it comes to skin benefits, Helichrysum is a standout. It's renowned for its ability to rejuvenate the skin, reduce the appearance of scars and blemishes, and foster a glowing complexion. The presence of diketones in the flower helps improve the appearance of skin texture, making it especially sought-after for its wound-healing properties. Furthermore, its antioxidant qualities offer protection against free radical damage, which is instrumental in combating premature aging. The essential oil derived from the Helichrysum flower is a cherished component in many skincare formulations, known for its ability to promote maintain skin elasticity and hydration. With its potent properties and luxurious essence, Helichrysum remains a favored choice for both therapeutic and aesthetic endeavors.